Sizzling Success: The Phenomenon of Pares Business in Filipino Cuisine

In the bustling streets of Manila and beyond, a culinary phenomenon has taken root, captivating the taste buds of locals and visitors alike. At the heart of this gastronomic revolution lies the humble yet irresistible dish known as "pares." More than just a meal, pares has evolved into a thriving business, embodying the entrepreneurial spirit and culinary creativity of the Filipino people.

Beef Pares (Photo by Maggi Philippines)

The Origins of Pares

Pares, which means "pair" in Filipino, refers to the combination of beef stew (usually braised in soy sauce and spices) and garlic fried rice, accompanied by a flavorful broth on the side. The dish originated in the streets of Metro Manila, where it gained popularity among laborers and commuters looking for a hearty and affordable meal.

While the exact origins of pares remain uncertain, it is believed to have emerged in the 1970s from the makeshift food stalls and eateries that dotted the city's urban landscape. Over the years, pares has become a staple of Filipino street food culture, beloved for its bold flavors and comforting appeal.

The Rise of Pares Business

What began as a humble street food offering has blossomed into a full-fledged culinary enterprise, with pares businesses sprouting up across the Philippines. From roadside stalls and food carts to brick-and-mortar restaurants and delivery services, entrepreneurs have capitalized on the widespread popularity of pares, catering to a diverse clientele hungry for a taste of this savory delight.

One of the key factors driving the success of pares businesses is their accessibility and affordability. Pares meals are typically priced competitively, making them an attractive option for budget-conscious diners seeking a filling and satisfying meal. Moreover, the simplicity of the dish allows for flexibility and creativity, with vendors adding their own unique twists and variations to keep customers coming back for more.

The Art of Pares Making

At the heart of every successful pares business lies the art of pares making. While the basic components of the dish—beef stew, garlic fried rice, and broth—remain consistent, each vendor puts their own spin on the recipe, infusing it with their signature flavors and techniques.

The secret to great pares lies in the quality of the ingredients and the skill of the cook. Tender beef cuts are simmered to perfection in a rich and savory sauce, infused with spices and seasonings that tantalize the senses. The garlic fried rice, cooked to golden perfection, serves as the perfect accompaniment, complementing the bold flavors of the beef stew. And let's not forget the broth, a comforting elixir that ties the entire meal together, warming the soul with its robust flavors.

The Future of Pares Business

As Filipino cuisine continues to gain recognition on the global stage, the future of pares business looks brighter than ever. With an ever-expanding market and a growing appetite for authentic Filipino flavors, pares businesses are poised to thrive in the years to come. Whether enjoyed on the streets of Manila or savored in upscale restaurants abroad, the allure of pares transcends borders and cultures, uniting food lovers from all walks of life in a shared appreciation for good food and great company.